Brand Identity & Strategic Content Systems
A creative studio and platform built to deliver clarity, systems, and scale, across content, voice, and digital products. Rooted in collaboration, strategy, and lived experience.
Creator-Led Platform
Born from clothing. Built for creators.Evolved into something bigger.
The Challenge
After years of leading strategy and creative for global brands, I kept noticing the same pattern, creators and businesses didn’t have a system for their brand. They struggled to explain what made them different, spent hours trying to ‘fix’ their content, and treated social like a to-do list rather than a growth channel. I helped launched Moon Soldier as a real-world test of this frameworks, to solve these problems at the source. It needed to offer structure, clarity, and performance, all without relying on paid ads.
The Approach
I helped design Moon Soldier to deliver both proof and product: a self-sustaining brand that could attract clients, test new methods, and generate real insight through every interaction. From interactive tools to content-first funnels, the platform became a place to trial, teach, and transform.
- Developed the Moon Method™: a 6-phase brand clarity system
- Built a brand creator quiz to identify common friction points in strategy
- Coded a voice decoder and hook generator with 3,000+ unique outputs
- Launched interactive product experiences and automation-ready systems
- Used SEO, blog content, and TikTok to grow reach organically
- Delivered strategy, structure, and systems for creators and brands across wellness, fashion, property, and luxury travel
- Signed long-term creative partnerships with high-potential creators
The Results
What started as a simple project turned into a full creative studio and a proof-of-concept that now powers clients across multiple sectors. Moon Soldier’s growth has been entirely organic, driven by clarity, not chasing trends.
- Over 2,000 organic visits/quarter via SEO, AEO, TikTok, content strategy and blog posts
- Direct commissions from creators and small brands: House of Mess, SimplyMouk, YazzieTalks, Body Contour by Yaz, Empire Estates & more
- Inbound leads from luxury clients including a travel consultancy, private dining brands, and Dubai-based real estate firms
- Product development: built a custom Content Type Quiz, Voice Decoder, and a Hook Generator capable of generating 3,150 unique hooks, delivered via a fully interactive experience using custom HTML code
- Every project starts with the Moon Method™, tailored to the client’s stage, goals, and strategy
Process
A behind-the-scenes look at how Moon Soldier was built from core method to fully-coded tools and systems.
01
The Spark
Everything started with one question: what if I built the brand I wish existed?
I starting this project with clarity, defining the mission, researching the market, and identifying the emotional gap we could fill. Through audience analysis and archetypes, I grounded the concept in a strong strategic foundation.
I starting this project with clarity, defining the mission, researching the market, and identifying the emotional gap we could fill. Through audience analysis and archetypes, I grounded the concept in a strong strategic foundation.
02
The System
Once I mapped out the opportunity, I built the brand’s strategic spine.
Using the same Method Moon Soldier now guide clients through, I defined Moon Soldier’s Brand Core, Voice, and Positioning. Each piece was designed to balance warmth and intelligence, something bold enough to lead, but human enough to connect.
Using the same Method Moon Soldier now guide clients through, I defined Moon Soldier’s Brand Core, Voice, and Positioning. Each piece was designed to balance warmth and intelligence, something bold enough to lead, but human enough to connect.
03
The Build
I brought the vision to life through design and structure.
This included the full visual identity system (logo, colour, typography, layout), a social content system for consistency, and a website designed to convert without feeling corporate. The yellow palette was chosen for its psychological warmth and clarity, balanced with grounding neutrals for longevity.
This included the full visual identity system (logo, colour, typography, layout), a social content system for consistency, and a website designed to convert without feeling corporate. The yellow palette was chosen for its psychological warmth and clarity, balanced with grounding neutrals for longevity.
04
The Engine
Finally, I built the operational systems to make Moon Soldier sustainable.
From editable brand guidelines and social content planners to an SEO, AEO blog engine and monetisable digital products, every piece was designed to scale. This wasn’t just a rebrand. It was a full business ecosystem designed to grow with purpose.
From editable brand guidelines and social content planners to an SEO, AEO blog engine and monetisable digital products, every piece was designed to scale. This wasn’t just a rebrand. It was a full business ecosystem designed to grow with purpose.
the visuals
A visual brand built to connect, convert, and scale, here’s how it shows up across every touchpoint.
Creator Tycoon Game
A gamified SEO-powered experience of the content creator journey.
Built for the Moon Soldier website, Moon Ville: Creator Tycoon Game is a playable simulation that blends storytelling, education, and entertainment, designed to boost SEO and keep users engaged. It offers visitors a lighthearted but insightful way to explore the highs and lows of content creation through gameplay.
What It Is & Why It Matters
This retro pixel-style game acts as both an interactive content piece (to increase site dwell time and organic discovery) and a metaphorical walkthrough of what creators face day-to-day, managing burnout, chasing trends, monetising content, and building a brand from scratch.
View the game
What It Is & Why It Matters
This retro pixel-style game acts as both an interactive content piece (to increase site dwell time and organic discovery) and a metaphorical walkthrough of what creators face day-to-day, managing burnout, chasing trends, monetising content, and building a brand from scratch.
